• €280

• 358 designs

• 175 designers

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Logo Design Brief

We need a new logo and associated colour palette for an Amsterdam based startup that just got its seed funding. We see an opportunity to create personalised purchase preferences that would make it easier and more seamless for consumers to complete their payments. Data shows that the majority of online shoppers that reach the checkout stage fail to complete their purchases. Today’s 'one size fits all' approach to the checkout experience and payment journey is a significant barrier to purchase conversion. Our solution analyses each shopper, their behaviour and activity, to predict the likelihood of purchase completion. Through the sequenced application of segmentation, multi-classification prediction and reinforcement learning, FERO learns a shopper’s purchase preferences and delivers the most optimal payment experience. This includes individually customised payment methods and subsequent payment journeys. We aim to personalise the checkout and payment experience like Spotify personalised the music streaming.

We would like to see designs that are energetic, young and somewhat edgy. Although we are in the financial services industry, we don't want to come across as a boring bank or financial services company, but want to stand out/apart.

Target Market(s)

e-commerce companies focused on retail and digital goods

Industry/Entity Type

Financial services and website optimization

Logo Text

FERO

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must have green (current green is #38B47F but this can be changed)

Nice to have

• A few secondary colours to be used for graphics and templates

Should not have

• Should be not boring and corporate looking. Also no charts or traditional data science themes.