Business Podcast Brand Refresh-The Human Experience (HX Podcast)
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This customer received 255 logo designs from 94 designers. They chose this logo design from sabina aiko as the winning design.
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Logo Design Brief
I have a syndicated podcast, HR to HX (all about the human experience). We have continued to grow and are now wanting to refresh the brand for 2024 to just The HX Podcast
We have a new color pallet--based on desert colors (I am from, record, and live in Arizona) and I have a series that is on social where I film out hiking in the desert. Looking for something fresh, still a bit feminine and refined (the podcast is focused on the experience of people inside of companies and the target is typically C-Suite executives) .
Uploading the current (HR to HX) and two concepts I have been working with two different taglines
Target Market(s)
Organizational Leadership, CHRO/CEO/C-Suite or HR Leadership
Industry/Entity Type
Culture, HR, Leadership, Organizational Design, learning
Logo Text
The HX Podcast with tagline: More Love More Human
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, simple,
Nice to have
- Desert colors: Creams, rust, teal,---brand is like desert at sunrise and photography is aligned to this brand
Should not have
- Do not want any trite "podcast" symbols