• C$510

• 77 designs

• 12 designers

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Graphic Design Brief

We need to develop 8-14" square or rectangular decals for construction equipment that are unique, tie in the branding, attract clients to the website, draw attention and curiosity to the equipment and the company for further investigation. I would like to include a qr code, tagline (Rent, Buy, Sell or phone number (use 800-GO-PROSK for now - this can be confirmed later!)

*** Please play with combinations in your designs. The main must haves for the above are the logo obviously, but the units number, website url and/or qr code.

Attached are examples or other business with decals that stand out but may be not including the above requests but gives you an indication of what other companies are doing and what grabs your attention.

We are looking to apply decals to equipment with the winning design. The design will be produced in printed vinyl. We would like to go with a design that is relatively square and the same design that has the same basic info but in a longer rectangular version (Each piece of equipment is so extremely different that different layouts with different sizes for each layout will be required)

Unit number consideration. Attachment Scan (5) is a sketch and example of an unitized decal. On our design we require a blank white space 2" high by 8" long so that a Unit number label can be printed and applied to the finished product.

This could be considered a label, sticker, decal, or logo (with extras like a business card). I must be easily viewed from a distance so its important its not too too busy and rather is organized in a simple manner but with an irregular shape perhaps to draw attention.

* if you feel the qr or tagline or toll free number complicates your design unnecessarily, please leave it out and we can asses and provide feedback.
Thank you So Much!

Target Market(s)

General Public and other companies looking to buy sell and rent equipment

Industry/Entity Type

construction

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Font styles to use

Other font styles liked:

• Microgram DB Regular and MicrogrammaDBolExt Regular is the main logo

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have 2 versions - one more or less square or one rectangular. EXPERIMENT WITH THE SHAPES IF IT HELPS YOUR DESIGN.

Nice to have

• it would be nice to have a white and orange version. it would be nice to have negative relief on the decal so that the color of the equipment comes through on the design. We find it then allows the decal to be placed on any color other than white and it typically goes well together. Example - if we used orange only or dark blue only - it wouldnt show up on colors that are similar in shade.

Should not have

• SECTIONS OF ALTERNATIVE COLOR - DESIGNS MUST HAVE A COMPLETE LOOK RATHER THAN MULTIPLY SECTIONS WITH DIFFERENT BACKGROUNDS.

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