ABVTA 45th Anniversary Conference Logo and Branding Design

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This customer received 79 logo designs from 19 designers. They chose this logo design from Rubia@ as the winning design.
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Project Overview: We are a professional member association for veterinary technologists, celebrating our 45th anniversary as an organization. We are seeking design services to create a logo and branding elements for our upcoming conference, the ABVTA 45th Anniversary Conference. The conference's tagline is "Embracing the Journey: Honoring our Past, Shaping our Future." These designs will be prominently featured in our promotional materials, including our website and conference program.
Project Objectives:
-Develop a distinctive and visually appealing logo that represents our 45th-anniversary celebration and the professionalism of our association.
-Create branding elements that are inspired with our association's current branding to maintain consistency.
-Ensure that the logo and branding convey the conference's theme, "Embracing the Journey: Honoring our Past, Shaping our Future."
Scope of Work:
-Design a logo that embodies the essence of the conference and our association's 45-year history of supporting veterinary technologists.
-Develop branding elements (color palette, typography, design elements) that align with our association's existing branding.
-Ensure the logo and branding can be adapted for use on the website, conference program, and other promotional materials.
Target Audience:
-Our primary audience consists of our members, veterinary technologists, who will be attending the conference.
-The secondary audience includes potential sponsors within the veterinary industry.
Design Specifications:
-Use the existing association branding as a source of inspiration.
-The logo should be creative, visually appealing, and easily recognizable as affiliated with our association.
-Ensure that the design elements are adaptable for both digital and print use.
References: Please refer to the attached materials for our current branding to ensure alignment.
Deliverables:
-High-resolution logo files in various formats (e.g., JPEG, PNG, vector formats).
-Branding guidelines that detail the color palette, typography, and design elements for consistent use across promotional materials.