Design a logo for our upmarket hotel

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This customer received 274 logo designs from 149 designers. They chose this logo design from Shirin Studio as the winning design.
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Logo Design Brief
Goldcrest is an upmarket hotel and restaurant in an expensive part of London. It is known as Goldcrest, GC or The GC and needs a new logo to reflect its upmarket status. Please see the examples for some inspiration.
We are looking for a logo that captures character, style and elegance. The design is your choice - but please make it gold. Not yellow.
Target Market(s)
Upmarket business traveler
Industry/Entity Type
Hotels
Logo Text
Goldcrest, GC or The GC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The font must be modern, perhaps rounded and in gold
Should not have
- No fonts that are childish. Logo should not have yellow in it.