• A$150

• 132 designs

• 68 designers

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Logo Design Brief

We are a small, family-owned business, an early years school called Cloverdale Early Education and Care, located in the heart of Cloverdale. We have been part of the local community for several decades and are looking to update our logo- which does not currently represent what we offer (it is too 'playschool').

We are a Reggio Emilia-inspired service, which is heavily focused on the importance of community, the environment, and providing children with opportunities to have agency over their learning.

For our new logo, we have the following specifications/ guidelines:
*It does not need to be an image of a 'thing' (i.e. a child, building etc.)
*Abstract imagery, such as the use of shapes, lines, and various forms is encouraged (please see the attached image from another service called Nido, which has simple lines to represent a nest for their logo).
*It should give a feeling of something natural and not manufactured (include nature or nature based elements)
*It should be timeless and not based on current 'trends'
*No more than 3-4 colours, and the colours should be from a warm, natural colour palette (charcoals, greens, browns, blues)
*Not too detailed as it will need to be simple enough to be scalable and embroidered on t-shirts and used in letterheads etc.
*It should be elegant and professional, without the corporate feel.

Update: I have had a lot of people send through logos that are near identical to the nido logo i attached. While it is appreciated, it was simply to be used as an example and i didnt want it recreated as an exact copy!

Ive attached several logos feom various businesses as examples for the look and feel we are going for.

Target Market(s)

Families with young children

Industry/Entity Type

Education

Logo Text

Cloverdale Early Education and Care

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Anything cartoony or "playschool" in appearance, and ideally using more natural colours rather than using vibrant primary colours

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Files

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