Modernize and Rebrand beFesti. Logo for Website and Social Media

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This customer received 108 logo designs from 46 designers. They chose this logo design from Rubia@ as the winning design.
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Logo Design Brief
Project Description:
We are looking to refresh our current logo for our website and social media platforms (@befesti.nl on Instagram and TikTok). Our current logo has served us well, but we're ready to evolve it to better represent our brand identity. In principle, the new design does not have to be very far away from our current design.
Design Objectives:
1. Modernization: We want to move away from the neon colors, square corners, and font style of our current logo. The new design should have a fresh and modern look.
2. Font Selection: The font should harmonize with the style of "Poppins," which we use on our website. While it doesn't have to be identical to Poppins, it should complement it and exude a playful vibe.
3. Color Palette: The final design should radiate happiness and playfulness by incorporating a vibrant color palette inspired by the rainbow. Feel free to experiment with joyful and vivid colors.
4. Wipe Shape: We'd like to retain the general shape of the wipe from our current logo but with more rounded edges. Avoid square corners to give it a more fluid and inviting appearance. It can also be an option to draw the colors in the stroke, so as a kind of color palette of pencils. A drawn style has been quite a trend lately, in combination with round elements (round corners) and a playful font. Hopefully, we can receive some variants of this too!
Brand Overview:
beFesti. is a festival platform that provides festival-related content, including event agendas, a podcast, festival interviews, and reports. Our goal is to convey the excitement and joy of festivals through our branding, just like the vibrant energy of festival-goers.
Additional Information:
We encourage you to visit our social media profiles (@befesti.nl on Instagram and TikTok) to gain a better understanding of our brand's current aesthetic and vibe.
We look forward to receiving creative and exciting logo redesigns that capture the essence of beFesti. and make our brand shine on our website and social media platforms. Thank you for your participation in this exciting rebranding project!
Industry/Entity Type
Festival Industry
Logo Text
beFesti.
Look and feel
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