Krucial Logo Design Project
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This customer received 62 logo designs from 27 designers. They chose this logo design from foxman as the winning design.
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Logo Design Brief
I'm starting a new nutrition company as a sister business to my personal training gym. I need a logo that incorporates the same font (Gotham Book) and the same three "kru" letters as the gym logo (attached).
Krucial Nutrition is a sophisticated modern nutrition company for educated consumers. Unlike all the competition we do not want a shiny processed label. Designs should be modern minimalist style, high contrast, and work in 1 color (white or black).
This will become a national brand selling in major national retail chains as well as amazon.com. Get famous!
More work may be awarded to the artist with the winning design(s). Packaging design (multiple) will be needed ASAP. Thanks!
Updates
Thanks to everyone for contributing to this project. A winner has been selected.
Added Wednesday, May 09, 2012
Target Market(s)
Educated consumers with high income that are very specific about what they eat.
Industry/Entity Type
Nutrition
Logo Text
Krucial Nutrition
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean design - high contrast and high visibility
Nice to have
- Use Gotham Book Font to match Kru logo. You can find it online.
Should not have
- More than 2 colors