• US$150

• 88 designs

• 47 designers

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Logo Design Brief

Overview ---------------------------------------
Death To Hangxiety is a revolutionary lifestyle brand committed to transforming your 'morning after' experiences. We know the toll that late nights and spirited festivities can take, leaving you to face the next day's challenges with dread. We need a logo that effectively captures the essence of the product while standing out in a competitive market. PLEASE READ ALL OF THE BELOW BEFORE SUBMITTING A DESIGN.

Style Requirements ---------------------------------------
Text: The logo should include the product name 'Death To Hangxiety'. The text should be easily readable and not too thin or elongated. Also, not too bold. Please note that the text you will be working on already has an accompanying Icon and your work will be placed under the icon. More info on the icon at the end of the breif.

IMPORTANT: Please try to avoid submitting designs that are merely altered fonts. We can easily identify designs that have only had tweaks like warping, perspective changes, or other minor modifications. We are looking for typography that is truly custom-designed and beyond creative. You should be able to look at the logotype and say "That is Death to Hangxiety's typography!".

Design: Something clean but unique. Please be as creative as you see fit.

Descriptive words to describe the Logo: Energetic, Modern, Sleek, Unique, Legible

Height: The logo should have a reasonably high height-to-width ratio so that the text and iconography are clearly visible and balanced.

Orientation: We are open to any orientation of the text... for example:

Death to Hangxiety

Death To
Hangxiety

ect...

Color Scheme: All one color. White.

Additional Guidelines ---------------------------------------
Incorporation of the Icon: The text logo you design should seamlessly integrate with the Skull Icon (see the below *Attachments and Further Instructions* section), giving the appearance of a unified, cohesive logo. Bonus points for inventive approaches that uniquely merge the text and Skull Icon into a cohesive logo.

The logo should be versatile enough for both web and print media.

Ensure that the design is original and doesn't infringe on any copyrights.
The completed logo will not only grace our website, products, and merchandise, but I'm confident it will become ubiquitous as our product is poised to be a top seller and a household name.

IMPORTANT: We've had previous designs where the text was too thin and elongated, making it barely visible in proportion to the iconography. Please avoid this issue. If you need to Squint to read the text... it is not what we are looking for.

Attachments and Further Instructions ---------------------------------------
I have attached two items for your reference:
1. An example of a quick logo that we made. While you should not reproduce the style of the text 1:1, use it as a reference point for text sizing. Again, just providing this so you can see what seems to be the appropriate proportion text to the skull needed.

2. A separate file containing just the Skull portion of the logo.

AGAIN - Please note that we are primarily looking for you to work on the text or typography for the logo. You can alter the skull if you like but likely we will use the one provided. Your work will be positioned under the skull, similar to how it is arranged in the reference I provided. We can put the two together ourselves after we choose a winner.

Target Market(s)

Gen-Z to Millennials, Male and Female, Party-Goers.

Industry/Entity Type

Lifestyle Brand

Logo Text

Death to Hangxiety

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See project description.

Nice to have

• See project description.

Should not have

• See project description.

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Files

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