Street Eatz - Filipino street food branding
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This customer received 16 logo designs from 3 designers. They chose this logo design from Jerwin Intac as the winning design.
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Logo Design Brief
Zarate is a Filipino brand with Pacific islander, Asian, Hawaiian and Spanish influence.
Need to assimilate existing zarate logo to a new concept brand that fully blends and incorporates the following characteristics of the restaurant:
1. Fun, energetic, lively
2. Modern, colorful, edgy
3. Hip-hop, islander, Graffiti, artsy street vibe
4. Background buildings to be morphed or look to bend, like Alice in wonderland looking glass type
5. Add "By Zarate" text towards the bottom of logo. This can be in a clean font like Josefin fans or something similar. Use the "Z" from existing Zarate logo and place it in the Z in "EatZ". Also invert the Z from existing Zarate logo to look like an S, and place as S in "Street"
6. Incorporate the surfboard in existing zarate logo into "Street Eatz". Idea here is to blend city with island feel.
7. Would like to add water / wave element in order to make the surfboard more recognizable and look like one by adding a graffiti style wave under it. See attached sample of wave photo
Target Market(s)
Young professionals, 20-45 age group, foodies
Industry/Entity Type
Restaurant / Food / Events
Logo Text
Street Eatz by Zarate
Font styles to use
Other font styles liked:
- Graffiti style that is legible
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.