• US$100

• 17 designs

• 8 designers

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Postcard Design Brief

Company: Journey Health & Lifestyle cobranded with Top Mobility

Specs: 6" x 9" high-res InDesign files with bleeds

Target Audience: Potential customer's who called Journey about the So Lite Scooter, but did not buy

Objective: To entice these potential customers to buy a So Lite Scooter from a retail partner near them named Top Mobility with a $100 off discount

Creative Direction:

The postcard should feature Journey colors and images of the The So Lite Scooter with the Journey So Lite logo. The logo for Top Mobility (retail location) should also be included.

The discount should be prominently displayed and have instructions on bringing it in to redeem in-person with the location address

Copy:

FRONT
Headline: Save $100 when you come in today!

Bullet points to include:
- The super-light frame (about 40 lbs) is much lighter than many traditional models, making it easier to transport.
-It folds in seconds: nothing has to be removed, good for air, cruise, car, train travel.
- Electronic stability control helps prevent tipping by slowing down when going into a turn.

BACK
Visit Top Mobility Scooters today at
16609 US Highway 19
Hudson, FL 34667

For $100 OFF the Journey So Lite Scooter!

Style Guide & Journey Logos: https://journeyhl.canto.com/g/JourneyStyleGuide
So Lite Scooter Images: https://journeyhl.canto.com/b/O74HI
Top Mobility logo: attached

Target Market(s)

Previous caller, who did not buy, age 65+

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• larger font and saturated colors for older eyes

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Files