Innovation Navigation

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This customer received 94 logo designs from 38 designers. They chose this logo design from Logocraft as the winning design.

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Logo Design Brief

I'm starting a radio show called "Innovation Navigation" on the Wharton Business Radio Network. The focus of the show is how to manage innovation. Its target audience is middle and upper managers. I'd like a playful but dignified logo that communicates that the show will help listeners navigate the difficult path to innovation success.

I want it to be instantly clear that this radio show will help someone chart a path to a new, wonderful destination. There are a range of possible visual metaphors that might work - a map, a maze, a winding path up a mountain, or a sextant (an instrument used by sailors to navigate ships) could all work.

For colors, I'd like it to be consistent with the color scheme of my personal web site: www.robertsoninnovation.com.

Target Market(s)

Mid- to upper-level managers

Industry/Entity Type

Radio

Logo Text

Innovation Navigation


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
16 Feb 2014 00:39:56 UTC
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