• £70

• 12 designs

• 3 designers

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Apparel Design Brief

Objective:
Design a Dashiki-inspired graphic suitable for print on a hoodie, preserving the traditional essence of the pattern while adapting to the modern style of urban clothing.

Background:
The Dashiki is a colourful garment that originates from West Africa, known for its vibrant patterns and bold designs. It holds cultural significance and often incorporates geometric patterns and bright colours.

Target Audience:
1. Young adults (18-35 years) interested in urban fashion.
2. Individuals interested in African culture and heritage.
3. Customers looking for unique and distinctive clothing pieces.
Design Requirements:
1. Authenticity: Maintain the traditional patterns and motifs of the Dashiki. Incorporate recognizable elements like geometric shapes, bold lines, and tribal symbols.
2. Adaptability: Ensure the design is suitable for a hoodie format, taking into consideration the placement of pockets, zippers, and seams.
3. Colour Palette:** Vibrant colours are a hallmark of the Dashiki. However, consider using a palette that complements popular hoodie colours like black, grey, and white.
4. Resolution and Format: High-resolution vector graphic format suitable for printing on fabric (e.g., AI, EPS, or SVG).
5. Placement: Think about how the design will wrap around the hoodie. Front, back, and sleeves placement should be harmonious and balanced.
6. Versatility:While focusing on the Dashiki inspiration, the design should remain versatile enough for potential future adaptations (e.g., t-shirts, hats).

Constraints:

1. Avoid cultural appropriation. It's crucial to respect and honour the cultural origins of the Dashiki without misrepresenting or trivializing it.
2. Be mindful of hoodie elements like drawstrings, pockets, and hood seams, which might interrupt the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files