• A$400

• 253 designs

• 55 designers

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Logo Design Brief

We need a logo design for a small business based in Australia. We work primarily with disabled children in the occupational therapy health space (working with children to improve activities of daily living). The logo design should revolve around the tortoise and hare animals in a way that compliments and builds the brand name and does not overcomplicate design. Our business currently uses the colours orange and teal, however we are open to any colour combinations for logo design. Where the logo 'pops' on both a white and black background. The brand logo must include our full business name ("Tortoise and Hare") in a way that is easy to read and instantly understood (e.g. no cursive / curly fonts). It also needs to house “Occupational Therapy” beneath the main logo in a smaller font. Our brand personality is fun, happy, playful, energetic. It’s a brand that exhibits caring, supportive, kind, nurturing and trusting actions. It has a simple, child-like view of the world.

Target Market(s)

Parents

Industry/Entity Type

Paediatric Occupational Therapy (Health)

Logo Text

Tortoise and Hare (Main); Occupational Therapy (subtext)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The text needs to occupy the majority % of the logo, and the tortoise and hare characters should play a supportive role only. Must have both a tortoise and hare.

Nice to have

• The shape of the tortoise and hare cleverly twisted into the lettering.

Should not have

• Over complicated animal designs & Pastel colours. No plain text.

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