Trek Partners logo design for PowerPoint slides, website, and other corporate uses

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This customer received 143 logo designs from 71 designers. They chose this logo design from Choiresia.id as the winning design.
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Logo Design Brief
Trek Partners is an investment banking firm, so the logo needs to be clean and professional in nature and not "cartoon-y". I prefer clean, yet creative logos. I am a fan of using logo letters in creative ways. I am envisioning either the use of arrows somehow, perhaps as a fork in the road of the letter k in Trek or throughout the word Trek, or maybe some sort of indication of a forest trail or clean line mountain incorporated somehow. I think the word Partners could be something simpler, but am open to creativity in that as well. I want our logo to convey that we are a firm that will help our clients as they go through the journey of their transaction with Trek Partners as their trusted advisor every step of the way. I am open to a variety of colors or even black and white, and I was thinking that being able to change the color scheme of the logo easily would be a great thing if we wanted to match it to a client, for example. The Trek Partners logo needs to be used in presentations, and has to be legible even if it is a small size in the corner of a presentation next to a page number or something. I also want the logo to look cool on our company swag and to work well on our website.
What I do not think would be as interesting would be a picture with the words Trek Partners right below it or otherwise separated from a picture that could be used as part of any logo. I am also not a huge fan of just writing Trek Partners and calling that the logo.
Target Market(s)
Prospective clients and referral sources, as well as potential employees
Industry/Entity Type
Investment banking (financial services)
Logo Text
Trek Partners
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- I am generally open to ideas
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo that is legible, even if scaled down to small size. A clean look.
Nice to have
- See project description
Should not have
- See project description