Citizens National Bank, a community bank in Central Texas, logo update.

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Logo Design Brief
We have had our current logo a long time and would like to update/modernize it. We are also celebrating our 125 anniversary soon and would like a version with a treatment for that as well. We want it to be similar to our current logo but give it some modernization
Current Brand Examples:
https://www.cnbanktexas.com/
https://www.facebook.com/cnbanktexas
https://www.linkedin.com/company/citizens-national-bank-of-milam-county
We are excited to initiate a project to update the logo of our esteemed community bank situated in the heart of Central Texas. Citizens National Bank is a well-established financial institution that has been serving the local community for 123 years. We pride ourselves in providing personalized, trustworthy, and innovative financial solutions while fostering a strong sense of community and supporting local businesses.
We seek to modernize the current logo to better reflect our commitment to staying relevant and approachable in an ever-changing financial landscape. The logo should evoke a sense of trust, reliability, and friendliness while also representing the bank's strong roots in Central Texas.
Target Audience:
The primary audience for the logo update includes:
Local residents in Central Texas seeking banking services.
Small and medium-sized local businesses looking for reliable financial partnerships.
Key Attributes:
The updated logo should embody the following key attributes:
Trustworthy: Instilling confidence in customers to rely on the bank for their financial needs.
Community-Focused: Demonstrating the bank's commitment to the local community and its growth.
Modern: Reflecting the bank's ability to adapt to contemporary financial practices.
Approachable: Inviting and friendly, making customers feel welcomed and valued.
Use Cases:
The updated logo will be used across various platforms and applications, including but not limited to:
Bank Signage: Including branch exteriors and interiors.
Marketing Collaterals: Such as brochures, flyers, and advertisements.
Digital Platforms: Website, mobile app, and social media profiles.
Stationery: Letterheads, business cards, and envelopes.
Restrictions:
The designer must avoid any elements that could be seen as exclusionary, offensive, or controversial. The logo should be suitable for all age groups and backgrounds.
Deliverables:
The designer will provide the following deliverables:
Primary logo: For general use across all applications.
Secondary logo variations: For use in specific contexts or sizes.
Color palette and typography guidelines.
The Central Texas Community Bank eagerly anticipates the transformation of their logo to better represent their values and resonate with their audience. The updated logo should serve as a beacon of trust, community, and modernity while staying true to the bank's strong ties to Central Texas.
We look forward to receiving your creative ideas and concepts for this logo update. Please reach out to us if you have any questions or require further information.
Target Market(s)
Small business owners who typically bring $250k + in deposits and they tend to get larger commercial real estate loans.
Industry/Entity Type
banking
Logo Text
Citizens National Bank
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A modernized version of the current logo