brochure for high-end senior living company

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This customer received 56 brochure designs from 23 designers. They chose this brochure design from Impressive Sol as the winning design.
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Brochure Design Brief
We need a new brochure that we can pass out to doctors and social workers so they would choose us over the competition.
allseasonsoflife.com is our website that shows our colors and themes
we stand out over our competition due to our high quality of staff and our staff to resident ratio.
We are not afraid of difficult and complex care situations. Instead, we thrive on coordinating complexity.
We do all of this in a lovely setting that is luxurious and feels like home.
Target Market(s)
The families who make the decision are 60-70 years old. They are not not "rich" but they have saved well and usually have more than 1 million in assets.
Industry/Entity Type
Senior Living, Memory Care
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- When compromise is not an option...
Nice to have
- A difficult balance of beautiful and activities (happy people), but also communicating that we handle difficult and complex care.