• US$500

• 215 designs

• 93 designers

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Logo Design Brief

LOOKING FOR DESIGNS THAT ARE ATTRACTIVE ENOUGH WEAR, EVEN FOR THOSE THAT DON'T KNOW THE BUSINESS . The logo will be used on business cards, printed materials, video, social media, hat, shirts and promotional merchandise. Jet mortgage is about luxury, best in class service delivered at jet speed. We want to prioritize "Jet", "mortgage" is secondary. Brand attitude is aggressive and fast - THINK TATTOOS and Dodge for inspiration: https://www.youtube.com/watch?v=xZNXVuzPio4&list=PL183BFC-Yvb1yKQysl5VYaPdIiLL_Ym_l&index=1. Need an icon as part of the logo that can be used on its own. Car racing inspired. Needs to be attractive and hip enough that anyone would want to wear it on a t-shirt.

Colors: red, black, gold

The current logo is too busy and bland.

Target Market(s)

Mortgage sales people, 80% male, in the United States. Type A personalities, dominant, aggressive.

Industry/Entity Type

Mortgage Lending

Logo Text

Jet Mortgage

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon that can be used with & without the full logo. The word "Jet" must dominate, "mortgage" is secondary. Jet should stand on it's own.

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Files

Download all files - 2.4 MB