Brand Refresh for Trailer Music Company - Divergence Music

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This customer received 310 logo designs from 139 designers. They chose this logo design from Ashani Bhattacharya as the winning design.
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Logo Design Brief
We need a refreshed, modern logo for our music production company.
We create albums and provide musical score for movie trailers. We work with advertising companies to create marketing for theatrical releases.
- an icon or manipulation of the company name (the text: "Divergence Music") which tells the story of a "divergence" from the norm, of veering away from the expected.
- a unique icon that's simple, easy to see at small sizes, and paints the picture of an edgy company departing from the norm.
- our original logo was based on a mathematical divergence, so a subtle geometric or mathematical could work, but this isn't essential.
- the logo could also be based entirely on an interesting, clean and modern manipulations of the company text "Divergence Music", especially of the letters, especially D and V. , but both a logo and text would be ideal.
- things to AVOID: musical symbols, intricate patters that can't be seen at small sizes.
Target Market(s)
Entertainment industry, film studios
Industry/Entity Type
Film, entertainment, music
Logo Text
DIVERGENCE MUSIC
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A unique bold modern icon. can be abstract. Ideally not clearly recognizable as lettering or known images
Should not have
- Musical elements, whimsical or playful feel