• US$150

• 128 designs

• 61 designers

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Logo Design Brief

Steel Chef Market is currently being developed in the heart of the Orlando resort and entertainment district.
The three story venue will have (14) chef-driven, unique food and beverage concepts including a display kitchen for live Chef interaction with their guests. Featured chefs will create an engaging dining experience while their action is captured on video and live streamed to various digital platforms. People passing by on International Drive will see the chefs cooking and interacting with guests on an outdoor 16' x 20' LED monitor.
The venue will be custom built using steel panels to convey the look of multiple, stacked shipping containers. Each floor will include multiple food concepts within individual display kitchens and various open-air seating area.
Venue will include a large, covered courtyard with artificial turf where guests can relax and enjoy live music.
Venue will also include multiple retail boutiques with unique items for shopping.
Logo should NOT be Orlando, Florida themed as Steel Chef Market concept is scalable to other cities and states. Rather, logo should convey a comfortable and upscale version of the rigid, industrial image generally associated with steel shipping containers.
See attached rendering of venue for inspiration.
Logo must be functional in both vertical and horizontal formats with font that that can be functional as stand-alone text for signage.

Target Market(s)

Tourists and locals 25 years to 45 years old. "Foodies" who appreciate wide variety of "street food" or "food truck" cuisine in a purpose-built Food Hall venue

Industry/Entity Type

Food and Beverage

Logo Text

Steel Chef Market (able to run horizontal or stack vertical)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Bold and Modern, no soft-script or decorative (Think "steel")

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Emblem to convey mental image of food venue: "Comfortable Industrial" "Modern Shipping Container" "Chef Driven" Food Hall

Nice to have

• See rendering: Emblem shapes and colors should be aligned with overall look of venue.

Should not have

• Must be custom: No clip art (dated images of traditional Chef's hats) No generic fonts, logo should be easy to understand, not too complex or detailed image. While logo can have illustration, it should not have a character or mascot.

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Files

Download all files - 1.2 MB