• US$100

• 27 designs

• 3 designers

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Postcard Design Brief

Company: Journey Health & Lifestyle

Specs: 6" x 9" high-res InDesign files

Target Audience: Existing customers who have purchased big ticket products from Journey in the past.

Objective: To entice existing customers to buy new mobility products from the company.

Key Messaging:

-Journey has greatly expanded its premium product lineup to help with many everyday situations where mobility can be an issue. We've designed these products to help you when and where you need them.

-Journey values its customers' loyalty and is offering a discount as a ‘thank you’

-The company is rolling out new Journey products faster than ever before and wants to give its past customers the best deals on them.

-Journey has designed its products with the needs of its customers in mind.

-Journey believes that its customers would greatly benefit from its other products.

Creative Direction:

The postcard should feature Journey colors and images of senior citizens enjoying their freedom and independence while highlighting Journey products like The Perfect Sleep Chair, The Zoomer Chair, The Air Elite, and The So Lite Scooter.

The copy should be clear and concise, being mindful of older eyes needing larger font and saturated colors and it should highlight the benefits of the company's new products.

The discount should be prominently displayed and have easy instructions on how to redeem.

Overall Tone:

The postcard should have a positive and upbeat tone. It should emphasize the freedom and independence that mobility products can provide, and it should make customers feel valued and appreciated. The postcard should also be informative and persuasive that we design our products for their issues, and it should encourage customers to act and learn more about the company's new product offerings.

Ideas for copy (does not have to be this):
Headline: Journey: Your Partner in Mobility

Headline: Our Mission is Your Independence

Thank you for being a loyal Journey customer!

We know that mobility can be an issue as we age, and that's why we've greatly expanded our premium product lineup. Our products are designed to help you when and where you need them, so you can enjoy your freedom and independence.

Use code XXXXXX to save $xxx on your next purchase of any Journey product.

Visit our website or call us today!

Call to Action:

The postcard should encourage customers to visit the company's website (www.shopjourney.com) or call a toll-free number (TBD) to learn more about its new products and use their discount.

Discount: TBD, please use a placeholder of '$xxx with code: XXXXXX' for now.

All logos and product images can be found here: https://journeyhl.canto.com/v/agencyshare
Style guidelines are here: https://journeyhl.canto.com/g/JourneyStyleGuide

Target Market(s)

Mostly people age 65+ who previously purchased a product from us

Industry/Entity Type

DTC Mobility Products

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Font styles to use

Other font styles liked:

• Montserrat, Gotham

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use persuasive, knowledgeable language and have clear CTA

Should not have

• Do not use language calling out specific health problems or use the word disabled