SaaS Company Rebrand - posibolt
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This customer received 332 logo designs from 134 designers. They chose this logo design from _Asadancs as the winning design.
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Logo Design Brief
We are a SaaS tech company that services the retail, wholesale and distribution market. Our clients are majority retailers and we want an innovative SaaS minimalist logo to update our brand identity in our new version of our software
DO:
✅ READ THE BRIEF
✅ READ THE BRIEF AGAIN - ESPECIALLY the part where we outline logos that we love
✅ Use negative space and come up with something creative and minimalist
✅ Design for a tech company (look at the document)
DONT
❌ Design overcomplicated or complex logos
❌ Deviate from the design brief
❌ Copy and paste from Google
Industry/Entity Type
Tech / SaaS / Retail
Logo Text
posibolt
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- minimalist SaaS logo like the examples in the document
Nice to have
- Use negative space to create retail symbols as in the document
Should not have
- Too complex logo