Logo redesign for innovative recycling company - Redesign logo innovative company in recycling

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Logo Design Brief
Our company Cyclamen is 10 years old. It has developed by innovating in the recycling of non-ferrous metals, mainly aluminium.
We find non-ferrous metals in household waste incineration ashes, clean them using our process and sort them using top-of-the-range technology (a succession of X-rays). At the end of the process, we have metals of different purity grades that we put back into the circular economy. For example, our aluminum is used to make windows.
The huge benefit is that our aluminum reduces the carbon footprint by 95% compared with aluminum from mining.
In conclusion, we are helping to decarbonize industry.
We are a BtoB business and we operate throughout Europe from France.
I want the logo to position us as a supplier of recycled and low-carbon materials, and ideally to highlight our innovative side.
I don't want the logo to have arrows to remind us of recycling. Our recycling activity is a means to an end, not an end in itself.
Our company Cyclamen is 10 years old. It has developed by innovating on the recycling of non-ferrous metals, mainly aluminium.
We find non-ferrous metals in the ashes of household waste incineration, we clean them with our process, we sort them with high-end technology (succession of X-rays). At the end we have metals with different grades of purity that we put back into the circular economy. For example our aluminum is used to make windows.
The huge benefit is that our aluminum reduces the carbon footprint by 95% compared to aluminum from mining.
In conclusion, we are helping to decarbonize the industry.
We are only in BtoB and we radiate in Europe from France.
I would like the logo to position us as a supplier of recycled and low-carbon materials and ideally to remind us of our innovative side.
I don't want the logo to be with arrows to remind recycling. Our recycling activity is a means, not an end in itself.
Target Market(s)
Major waste management groups, manufacturers - Major waste management groups, manufacturers
Logo Text
Cyclamen
Look and feel
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Elegant
Bold
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Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want the logo to position us as a supplier of recycled and low-carbon materials, and ideally to highlight our innovative side.
Should not have
- I don't want the logo to have arrows to remind us of recycling. Our recycling activity is a means to an end, not an end in itself.