• US$780

• 268 designs

• 38 designers

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Packaging Design Brief

We need flow-wrap packaging design for TWO variants of cereal bars together with the secondary 6-pack carton.

Our company has partnered with Japan International Cooperation Agency (JICA) Uganda and the UNHCR for the Travel Beyond Bars project that has the objectives of (a) improving livelihoods of refugees in Uganda and (b) creating awareness of refugee issues globally through the development and commercialisation of cereal bars made with at least 50% of ingredients sourced from refugees - please see attached concept for the product (the packaging image in the concept is a rough placeholder).

The ‘RE-vive’ sub-brand name signifies return to a state of replenishment after a night’s sleep and also denotes the economic activation and revival of the refugee communities. The ‘RE’ in ‘RE-vive’ is additionally intended to represent the connection to ‘RE-fugees’. Please bear this in mind while designing the sub-brand name.

The economic inclusion of refugees is the main point of differentiation. Please use either the UNHCR blue color AND/OR the refugee ribbon to communicate the economic inclusion of refugees. Please find attached guidelines for use of UNHCR logo.

Please find attached competitor packaging for inspiration.

Please find attached packaging copy for the flow-wrap and the carton. The packaging dimensions for each are included in the copy sheet.

Target Market(s)

The target consumers are educated, urban, millennial women with disposable incomes who are physically active, live a busy lifestyle and seek products offering convenience.

Industry/Entity Type

FMCG

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• (a) The economic inclusion of refugees is the main point of differentiation, please either use the UNHCR blue color AND/OR the refugee ribbon to communicate the impact on refugees (find attached guidelines for use of UNHCR logo), (b) the cereal bar packaging needs to have a family look with the existing 'Blossomz' range of products (please find attached Blossomz logo and images of existing range), (c) ensure adequate differentiation between the two variants of cereal bars

Nice to have

• Image of the actual bar on the packaging

Should not have

• JICA Uganda logo

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Files

Download all files - 11.8 MB