Logo for Equipment Investment Company: EquipWise

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This customer received 233 logo designs from 110 designers. They chose this logo design from one2ka4two as the winning design.
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Logo Design Brief
We need a logo design for an Equipment Management and Investment Company called 'EquipWise'. We specialize in developing turn-key Rental Companies (Construction & Trucking Equipment/Vehicles) for investors to earn recurring revenue with a fully managed rental company. The final design should have construction/equipment-related undertones with the polish/professionalism of a financial or software logo.
This is a brand-new logo, and should incorporate 2-3 colors.
Target Market(s)
Investors, Real Estate Owners
Industry/Entity Type
Construction, Trucking, Finance
Logo Text
EquipWise
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have 2-3 colors minmum.
Nice to have
- Wordmark text with left aligned pictorial
Should not have
- Do not include a construction machine with name, should be more abstract nod to construction or industrial equipment