• £110

• 41 designs

• 22 designers

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Logo Design Brief

We are a collaboration of research institutions in Bangladesh, Brazil, Cameroon, Kenya, Malawi, Nigeria, Vietnam and UK/Switzerland. We are evaluating novel tools to diagnose TB. These include mobile X-rays, molecular tests and blood tests.

We ran a campaign several months ago for a logo and have decided to try again. We are seeking a logo so that we stand out from a crowd of projects with similar names.
The designs we enjoyed best were:
1. Colourful - but careful here: we need a colour palate that we can also turn into a branding pack, for letterhead, reporting templates, PowerPoint decks etc. So not too "primary" and something that prints well, also in black and white. Or maybe show us a logo in full colour and a simplified version for beautiful colour.
2. Included a reference to TB, i.e. lungs, xray, etc
3. Incorporated a map, especially if there is a way to highlight the countries where we're working
4. Used correct capitalisation of our name
5. Optional inclusion of the strapline: "Start Taking Action for TB Diagnosis"
6. Professional, but not too "corporate" - we're a UK Higher education institution
7. Adaptable - to different layouts, use in a banner, landscape and portrait etc

Logo Text

"Start4All"