• €200

• 37 designs

• 24 designers

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Graphic Design Brief

Type of business: Home delivery of gourmet and eco-friendly meals
Target Audience: Affluent professionals, Couples seeking experiences, High-end tourists, Wealthy eco-conscious individuals, Corporations and events
Objectives: Ginette & Marcel is an innovative concept of home-delivered gourmet meals, combining culinary quality and respect for the environment. Meals are prepared with care by a chef and are ready to be reheated in just 15 minutes, which is perfect for those in a hurry but do not want to compromise on the quality of their food. The name "Ginette & Marcel" symbolizes their commitment to quality cuisine (represented by Ginette) and their dedication to ecology (represented by Marcel). Their products are sourced from local suppliers, promoting the local economy and minimizing their carbon footprint. They take their ecological approach even further by delivering meals at home with electric vehicles and using returnable dishware to eliminate single-use packaging waste. In short, Ginette & Marcel is a company that strives to offer a home meal delivery solution combining convenience, ecology, and gastronomy. Their mission is to prove that it is possible to eat well while respecting the planet.
Logo:
The logo should be simple and easily recognizable.
It should evoke both gastronomy and ecology.
We prefer a minimalist design.
The colors should be soothing and natural given its association with the environment and ecology.
We are open to incorporating symbolic elements related to nature or ecology, but this should be done in a subtle and stylized manner.
Graphic chart:
We want a consistent graphic charter that includes recommendations for the use of the logo, color combinations, fonts, imagery, icons and any other visual element that will be used on our communication media.
The graphic charter should reflect our values of authenticity, quality, respect for the environment, and passion for gastronomy.
It should be flexible enough to adapt to a variety of media, including our website, social media, menus, packaging, and advertising.

Target Market(s)

Affluent professionals

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.