Logo Design for Aviation Risk Management Company
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This customer received 79 logo designs from 38 designers. They chose this logo design from MHP Graphics House as the winning design.
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Logo Design Brief
Imagine a modern and dynamic logo featuring a radial design that symbolizes both a risk management and subtle aviation theme . The logo is divided into two parts, with each representing a core aspect of the company. The logo should be easily converted for embroidery on polo shirts without any real design loss.
Aviation Element:
At the center of the logo, incorporate a stylized nod to aviation that represents leadership and professionalism. The aviation element can be sleek and streamlined, evoking a sense of speed and professionalism. Use clean lines and minimalistic details to keep the design contemporary.
Risk Management Element:
Surrounding the aircraft, create a radial pattern that represents risk management. This pattern can consist of interconnected lines or segments, resembling a network or shield. The lines can represent the various layers of safety protocols, procedures, and risk assessment involved in aviation operations.
Colors:
Opt for a color scheme that combines professionalism and a high-tech vibe. Consider using a deep blue color for the aviation element symbolizing trust, reliability, and stability. For the radial pattern, use a vibrant color like orange or red to denote caution and alertness. Complement these primary colors with a shade of white, gray or silver for a modern and sophisticated touch, if needed. Max of three colors for the sake of embroidery. Two colors would be ideal, but if logo design requires it, that's fine.
Typography:
Select a bold and legible font for the company name, with a slight lean towards a modern/futuristic style. The typography should be clear and easily readable, even when scaled down. Experiment with letter spacing or subtle modifications to the letterforms to add a unique touch to the typography. The slogan needs to be separable, in case we want to brand items with just the company name/logo.
Overall, the logo should convey the company's commitment to cutting-edge risk management with a subtle aviation feel. It should evoke a sense of professionalism, innovation, and safety.
Updates
Lots of good designs so far. Thank you for submitting a bunch of ideas.
Update: I showed these to the owner and so far, there has only been one, possibly two that are a viable option. Please take a moment to review the brief in detail. Thank you so much! We are hoping for an amazing logo design to come out of this.
Added Tuesday, 23 May 2023
We love the idea of building brand recognition with our logo element that can eventually be a standalone thing, like Shell with the shell shape, no text, airline logos where the object in their logo can be a standalone thing like United and the globe, Delta and the triangle, and Southwest with the heart. Think of our name Radial centered on safety and using tools at the end of the radials to keep the circle of safety intact. We haven't settled on any specific logo yet, but there are some contenders. For those of you that have submitted ideas, thank you. For those of you considering submitting a concept, we have 1 day left and the decision has NOT been made yet, but we are guaranteeing that we will be picking a design here.
Thank you!
Added Wednesday, 24 May 2023
Industry/Entity Type
Aviation, Flight Training, Safety and Risk Management/Mitigation
Logo Text
Radial Solutions [<--Company Name] "Navigating Risk to Outcomes" [<--Slogan]
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Elements that are lost in embroidery conversion.