• US$150

• 102 designs

• 61 designers

---

Logo Design Brief

My colleague and I are starting an analytics company called Sparsity Labs (www.sparsitylabs.com) and are looking for a logo.

Sparsity Labs is named after the Pareto Principle in mathematics. Per Wikipedia: The Pareto principle states that for many outcomes, roughly 80% of consequences come from 20% of causes (the "vital few").Other names for this principle are the 80/20 rule, the law of the vital few, or the principle of factor sparsity.

We have come up with two different designs, but both need refinement (or we are open minded to new designs). One idea is to use a Pareto Pyramid made out of the S and the L (in the mock-up, the S is supposed to be 80% and the L is 20%.) The other idea is to do 80:20 like a digital clock but the 8 has an S highlighted and the 2 has an L highlighted. We are open minded to other ideas.

We want the design to incorporate the pareto princple (80/20%) in some way, whether through colors or the design itself. I like gold/navy/black, but we flexible if it looks good.

Target Market(s)

Businesses with a young/non-existent Business Intelligence teams

Industry/Entity Type

Technology, IT, business intelligence, analytics

Logo Text

Sparsity Labs

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Incorporate the pareto principle (80% vs 20%) in some way

---

Files

Download all files - 0.7 MB