Farmer Brown Pet Packaging and Tag Design

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This customer received 30 packaging designs from 7 designers. They chose this packaging design from Najmi as the winning design.
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Packaging Design Brief
Create a design for a label card to attach and hang leather pet toys on in merchandise displays. Card will be of a heavy cardboard stock. The design should be simple with a maximum of 4 colors. We would like for it to be whimsical or cartoonish in nature. The focus of the product line will be directed to Farm and Ranch locations that carry Pet supplies. The leather toys will range from leather shaped farm animals to wildlife animals. They could include chewables such as bones or rope type toys. We are a canadian company who are proud of our heritage. The typical card size will be typically 4-6" wide and 8-10" tall. A caricature of Farmer Brown could become the main company logo
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Target Market(s)
Farm and Ranch shoppers for Pet Toys
Industry/Entity Type
Pet and Farm
Colors
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