• US$400

• 38 designs

• 21 designers

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Logo Design Brief

I need a new logo for my company Sam's Safety Equipment. You can read about our 50 year history on our website www.sams-safety.com. Our current logo is that of a stick welder welding our company name with the tag line, Safety Pays Since 1972. Long story why our founding date isn't in the tag line. Basically the old logo is out dated for our current customer base, which is still construction and manufacturing for Oil & Gas, but has diversified to construction, logistics, and off shore service companies. My store is very walk-in friendly and dependent for sales, the website acts more as an online catalog driving large numbers of customers through the front door. The most common remark about our store is that there's "a little bit of everything there."

There isn't another company like us in town, not many safety equipment stores where you can walk in, get fit for a pair of Red Wing Shoes, pick up a hard hat and chin strap, try on a variety of gloves, grab a tape measure, joke about the cowboy hardhat on the wall, pickup your custom embroidered FR coveralls, and drop off your used boots so we can donate them to a local charity that gets drug users clean and back in the workforce. We're active in the community supporting multiple local charities and organizations

I don't want a trendy or flashy logo. I'd prefer something quiet and professional, we're a family-owned business and veteran owned across all three majority owners since we were created. I've used royal blue for the current logo, but it's not a requirement for the new one. We currently use gray polo shirts for staff uniforms, mostly because if we come out of the warehouse after doing a lot of work dust and dirt don't show on it. On these we use an all white logo embroidered.

Target Market(s)

Our target market is oil & gas professionals and day-to-day laborers

Industry/Entity Type

Construction

Logo Text

Sam's Safety Equipment

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It needs to be color, but still be distinguishable when transformed to black and white.

Should not have

• Too many colors is not going to work for us. I want something that I can use on our give away t-shirts and hats as well as stationary and email signatures.