Design Website to Recruit next Generation of Fight Club's Project Mayhem

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This customer received 24 web designs from 2 designers. They chose this web design from pb as the winning design.

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Web Design Brief

Design a cool website that provides just enough information to be intriguing to teenagers who compete in combat sports. The format is to make this an invite-only team of high-school-aged competitors in combat sports (predominately Jiu Jitsu right now). Space Moneys can participate in similar assignments to earn consideration. We are modeled after the Project Mayhem formed in Fight Club and would like to keep that look and feel. The document attached "PM - Ideas and Content for Website" shows our initial thoughts and here is more about us:

Goal - To promote the success of committed teenage Jiu Jitsu competitors who excel through focused preparation and deliberate practice.

Why - Prove the core principles of success.

How - Success is its own reward and always entails an element of the unknown/uncontrollable. We reward preparation. Setting clear goals (SMART), deliberate practice, building mental models (domain specific knowledge), restorative recovery, nutritional coaching, power of teaching others, sports science (strength & conditioning), expert guidance, personalized development plans, accountability, Quantified Self, gamification and competitive challenges. What - We will win at the highest of levels across the fight world by applying the general principles of success. These lessons will be carried with them to other areas of their lives.

Our primary goal with the website would be to share our company’s mission statement and promote the success of our sponsored athletes.

The only social media account we have currently is Instagram's @projectmayhemG2 (recently established). If you want more of an idea for what our online presence should feel like, then I would suggest watching these two scenes from Fight Club:

Recruiting: This scene shows the process for joining Project Mayhem: https://youtu.be/fbjQypBmViA

Project Mayhem Assignments: This shows how assignments are handed out for members to accomplish: https://youtu.be/UsyzD5IvxmQ

Project Mayhem Color Assignment: This is their first large assignment and where the green color comes from: https://youtu.be/dao9q65hhVs

It is also worth noting that "less is more" considering the first rule is, "you do not talk about..." That should carry over to our website and social media presence. We want to share just enough to be intriguing to inquiring minds and motivational for members, but no more.

I have uploaded a bunch of content, but just wanted to give you a broader idea. Feel free to design as you see fit...

Info Icon
Updates

Please stay tuned for the "burning smiley face" files. I have purchased a rendering of it so we have a proprietary vector image to use on our site. There will also be files for different versions of the Project Mayhem//PM logos for various subcategories. Here is how they are to be applied: Circled = Primary (for main/landing page), Jiu Jitsu = Pyramid, Wrestling = Traditional, Muay Thai = Rolled, and Legacy PM = Original (coming soon).
Added Sunday, 14 May 2023

Target Market(s)

Teenage competitors of combat sports, their parents, and sponsors of those athletes

Industry/Entity Type

Martial Arts & High School Sports

Coding

Coded - Design and coding required

Number of Pages Required

5+ page


Font styles to use
Sans Serif
Other font styles liked:
  • See font in "Circled Logo"

Colors

Colors selected by the customer to be used in the logo design:

59FF00
82FF00
B8FF75
E3FFCB
F4FFEA
EB3D1F
EC4F4E
F09395
F8D3D4
FCEDEE

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Cool landing page with logo and brief summary of what we do. Page with 8 rules and explanation for earning an invitation. Plus, accomplishments page for memorializing the success of sponsored "Space Monkeys"
Should not have
  • Individual names

Files
Download all files - 18.9 MB
JPG
Marla Image
Friday, May 12, 2023
JPG
Space Money Image
Friday, May 12, 2023
JPG
Marla Image2
Friday, May 12, 2023
PNG
Circled PM with No Background
Sunday, May 14, 2023
PNG
Circled PM with Black Background
Sunday, May 14, 2023
JPG
Circled PM with No Background
Sunday, May 14, 2023
JPG
Circled PM with Black Background
Sunday, May 14, 2023
EPS
Circled PM with Black Background
Sunday, May 14, 2023
EPS
Circled PM with No Background
Sunday, May 14, 2023
PDF
AI
PM Smiley Face
Sunday, May 14, 2023
EPS
PM Smiley Face
Sunday, May 14, 2023
PNG
Traditional PM Logo
Sunday, May 14, 2023
JPG
Fight Club Basement with Lou
Wednesday, May 31, 2023
JPG
Fight Club Basement with Chair
Wednesday, May 31, 2023
PNG
Circled PM Logo Only
Tuesday, June 6, 2023
PNG
Project Mayhem Social Media Tile
Tuesday, June 6, 2023
PNG
PM Social Media Post (page 1)
Tuesday, June 6, 2023
PNG
Project Mayhem Social Rules
Tuesday, June 6, 2023
JPG
Revised Tyler Durden Headshot
Tuesday, June 6, 2023
PNG
PM Social Media Post (page 2)
Tuesday, June 6, 2023
PPTX
Project Mayhem Website Page Mock-Ups
Tuesday, June 6, 2023
PDF
PM Website Page Mockups 6-5-23
Tuesday, June 6, 2023