New logo for Canadian airline as we approach our 70th year in business in 2025

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This customer received 119 logo designs from 58 designers. They chose this logo design from Sujit Banerjee as the winning design.
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New modernized logo needed for our 68+ yr old small airline. We had a pretty awful logo until 2011 when I created our current "rondelle" type logo that was a modern touch on a logo we used in the 1980's. However, it is time for a refresh of our logo as our brand is slowly evolving over time. I can't decide if I want a modernized rondelle with SFA text like we have now, a depiction of an aircraft, abstract aircraft etc. and so I am leaving these decisions in the capable hands of the designers to see what they come up with! I encourage you to have a look at our website www.slatefallsair.com to get a feel of our company and the diverse markets we serve!
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Target Market(s)
Northwestern Ontario first nations, American fly-in fishermen, Aerial sightseers, Corporate and government organizations
Industry/Entity Type
Aviation
Logo Text
Slate Falls Air --or-- SFA but I am ok with no text if it works best
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Orange / Yellow / White scheme.
Nice to have
- Depiction of a floatplane, aircraft propeller, etc. Open to your design ideas!
Should not have
- Clipart or aircraft depictions that are not accurate.