Trample Tough - A logo for a new fiber optic cable

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This customer received 116 logo designs from 64 designers. They chose this logo design from Wild Geek as the winning design.
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Logo Design Brief
This logo will be for a fiber optic cable that is extremely durable. It is designed to be walked on, run over by a car and even survive a military tank. I've included a pic of what the cable looks like. This cable will be marketed towards the movie industry, music festivals and trade shows. THE LOGO SHOULD INDICATE TOUGH AND DURABLE. PLEASE DON'T PUT THE ACTUAL IMAGE OF THE CABLE IN THE LOGO. Thank you!
Target Market(s)
IT professionals
Industry/Entity Type
IT Industry
Logo Text
Trample Tough -(this should be above) fiber optic cables (should be below)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold, solid, wow appeal
Should not have
- I would prefer not to have the actual image of the cable in the logo