• US$340

• 42 designs

• 11 designers

---

Packaging Design Brief

We need new designs for our range of four gourmet sliced breads, called CLASSIC CREAM. These breads are prepared with specially selected ingredients sourced from several countries and with extreme focus on quality, health and indulgent pleasure. The Classic Cream brand aims to solve the boring and bland nature of white breads and comes in several flavours such as coconut, seeds & nuts, exotic fruits and vegetables, buttermilk, chocolate, etc.

The Classic Cream brand positioning statement is LOVE AT FIRST BITE

The current packaging designs are still quite attractive which makes it a difficult decision, but we know it's time for a rebrand, and therefore we really want the best possible designs - ONLY THE BEST!

CLASSIC CREAM currently comprises three 'sister' products and one new addition named as follows:
1. Classic Cream - buttermilk bliss (yellow color)
2. Classic Cream - choco delight (brown & orange color)
3. Classic Cream - creamy coconut (green & cream color)
4. Classic Kidz - (kiddies' style - This is a kiddies bread)
[Some pictures of the current packaging are attached, alongside with the content, layout and dimensions which should be used for the new designs, including ingredients, addresses, etc. Check the file 'Back view with ingredients and contents.pdf'; 'Layout and Dimensions of current Classic Cream Packaging.pdf]
5. The logo may or may not be modified. (Classic Cream Logo.pdf)

Key points to note:
- Demographic: The target audience is mainly young and middle aged from the middle to upper economic class
- Psychographic: Health conscious, Class conscious, Family focused consumers, Environment and Sustainable development minded consumers
- The designs will be similar in style for the 3 variants but be differentiated by colours and content
- The fonts and the overall design should be modern, playful and inviting.

- The content of the packaging is in the attachments
- Total designs - 4 designs.

Target Market(s)

The target market is kids, teens, young adults. Middle to upper economic class. Premium segment, lifestyle conscious consumers.

Industry/Entity Type

Bakery

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 45.8 MB