• €130

• 17 designs

• 6 designers

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Graphic Design Brief

Hello! Don't be scared by the long description, there is a lot of explanation but the work is not as much as it seems. I am creating a clothing brand for which I already have the sketches of the designs and I am looking for a designer to add his personal style, creativity, quality and prepare them so that I can later bring them into my pieces. The axes of the brand are mystery/scarcity/exclusivity (the store is only accessed through a qr on clothing pieces), drugs/psychedelia (both in the theme of the designs and in the design of the experience I want to provide the user) and the use of art as social criticism and as a tool to make people think. It is a somewhat special brand, and I am looking for someone who understands as much as possible what it is about so that there is maximum cohesion between brand and designs. It is not a brand for everyone (and I do not mean that you are a worse person if you do not like it), nor that it is shown in broad daylight, it caters to a very specific group of people and responds to very specific ideas, and I don't want to spoon-feed them with my product.

Moving on to the design itself, I'm attaching the sketch I have. It is a 3-color design: the background is black (the color of the shirt/sweatshirt...), white is the main color of the design (therefore it can be left as a negative) and then there will be certain parts that will be in holographic color (I don't know how to explain the color but if you search in google it is as it comes out). This color will be used to highlight something to the viewer, such as the girl in the red dress in Schindler's List, and you don't need to put it in holographic, making it a different color is enough for me, simply that the pattern will be like that. In this case the concept is CAFÉ Y CIGARRO, MUÑECO DE BARRO (coffee and cigarette, clay puppet). In spanish that means something like "If you smoke and drink coffee, then you'll sure have to go toilet for a n2". On this design we can see a man backwards sitting on a table smoking a cigarette and drinking coffee, while he thinks with a paradisiac WC and he sees the really opposite in front of him. This is a reference to The Garden of Earthly Delights by El Bosco, in where the head of the man is the paradise (we can see what he is thinking), and there's a WC in a paradisiac beach or something like the best possible place you can imagine for a number 2 on the left. In the center, the material body of the man, the table and his surroundings is the purgatory, in where we can see things he controls like the coffee, maybe his phone or whatever you want to add in order with the design idea. The man is drinking a coffee and smoking a cigarette, and it has to be the center of this second part of the design (purgatory), and be in holographic. And last but not least we have hell on the right side of the design, that is all the man has in front of his table and he cannot control. It's a war landscape in which some bombardier planes are bombing coffee beans to a bunch of polyclean WC, like that ones you can find in a big music festival and you really don't want to enter. Cloudy sky, maybe in psy pattern. You can add some other elements in related with tobacco, the war landscape or/and the general idea of the design. The coffee and the smoke of the cigar will be in holographic, so you can paint them with a different colour. The last point of the design is the transition with the rest of the shirt, design margins. They have to fit with the tshirt in an organic way, not like if you just put your A4 full paper design in the middle of a shirt, It would look weird.

To finish with the style aspects, I look for something not too busy, dark, and I'd like to see genuine design and I know you can do It!! This design will be on the back of the shirt in an A3 size approximately. When I have the design done I will talk with the winner for another design I need related to that one.

IMPORTANT: avoid very fine lines and tiny detail as it will not print well. At the end I will need the 2 colors of the design (ignoring the black background) separately in different files, I will discuss details with the winning design but take notice because it is included in the project.

Thank you very much in advance for being part of this project, even if you don't finish on the final podium, you all have my respect. If you have any questions, write me and I'll add it to the description. Best of luck!

Target Market(s)

People who like the underground/dark/psychedelic vibe, social critic as well

Industry/Entity Type

Moda

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Cohesion with the brand idea

Nice to have

• Strong style, creative touch

Should not have

• Fine lines or a lot of detail

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Files

Download all files - 0.2 MB