Logo for an innovative pharmacy chain

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Contest winning design

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Logo Design Brief

Neopharmacy is a cutting-edge, modern and customer-centric pharmacy designed to revolutionize the industry by incorporating digital solutions, innovative technologies, and a fresh perspective. Our goal is to provide customers with a seamless and efficient experience, while ensuring their health and well-being are always prioritized.

Objective:
We require a logo that encapsulates our brand identity and values, portraying us as a modern, innovative, and customer-centric pharmacy. The logo should be easily recognizable, versatile, and adaptable for use across various platforms and applications (e.g., website, social media, print materials, etc.).

Target Audience:
Our target audience includes health-conscious individuals of all ages seeking a more efficient, convenient, and personalized pharmacy experience. This includes tech-savvy customers who prefer digital solutions and those who appreciate a modern approach to their health and wellness needs.

Design Requirements:

Color Palette: The logo should incorporate a color palette that reflects our fresh, modern, and innovative brand identity. We suggest using a combination of vibrant and soothing colors such as blues, greens, and possibly some warmer accents to convey a sense of health and well-being.

Typography: Choose a modern, clean, and easily readable font that conveys professionalism and innovation. The font should be easily legible in both digital and print formats.

Imagery: Consider incorporating imagery that represents our digital and innovative approach, such as a stylized mortar and pestle, a pill or capsule, or a tech-inspired element like a circuit or network pattern. The imagery should be unique and easily recognizable.

Simplicity: The logo should be visually appealing without being overly complex. It should be easily recognizable and memorable even when scaled down to smaller sizes.

Adaptability: The logo should be adaptable to various formats (e.g., square, horizontal, vertical) and should work well in both color and grayscale versions.

Originality: We value creativity and originality, so please avoid clichés and generic pharmacy symbols.

Deliverables:
Please provide the final logo design in the following file formats:

Vector files: AI, EPS, and/or SVG
Raster files: JPEG, PNG, and/or TIFF (in high resolution)
A black and white version of the logo
A style guide detailing the color palette, typography, and any additional design elements used

Logo Text

Neopharmacy


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
€150
Participation payments x 4
€10
Total
€190

Project Deadline
03 May 2023 14:25:10 UTC
Language

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