Project Mayhem G2 - Recruit Fight Club's next Generation of PM
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This customer received 90 logo designs from 43 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
I am looking for a revised version of the attached "PM" logo and attached a version of what I had in mind ("Concept2"). Ideally the "P" can be larger and it would look more like the original "Patch PM Logo" and/or "Project Mayhem Cropped Logo". My hope was to make the revised logo look more like paint brush strokes since the first assignment of Project Mayhem (in Fight Club) was to paint the green smiley-face on the side of a building. I would like two versions of the logo, one with just the "PM" and the other with "Project (top)" and "Mayhem (bottom)".
Target Market(s)
High-school aged fight sport competitors
Industry/Entity Type
Martial arts and personal fitness
Logo Text
PROJECT MAYHEM
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Quick paintbrush-like strokes
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Green "P" and red "M" similar to original logo
Nice to have
- Would like it redrawn with brush strokes so it better captures Project Mayhem's first assignment in the movie (paint green smiley-face on building)