Logo / identity for food distributor

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This customer received 249 logo designs from 114 designers. They chose this logo design from DGDesigns as the winning design.
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Logo Design Brief
I need a logo for my food distributor / wholesale company. I’d like it to be monochromatic-compatible, and I’m open to color palette ideas.
I’d like to incorporate a 4-pronged table fork as a “W” and possibly a table knife as a “P” in an icon. Fork is priority.
Looking for a clean, friendly style.
“Williams” should be more prominent / bigger.
Target Market(s)
Food business owners / grocery stores
Industry/Entity Type
Food
Logo Text
Williams Provisions
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A “W” icon made from a table fork
Nice to have
- A “P” icon made from a table knife
Should not have
- Cursive font