A publicly traded company that owns a portfolio of brands with its own distribution network.

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This customer received 306 logo designs from 146 designers. They chose this logo design from icreate1 as the winning design.
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Logo Design Brief
We are changing the name and direction of our company. The new company runs a beverage and snack distribution network that consists of over 5000 stores in Colorado and the surrounding states. The company distributes over 300 different brands and is now getting in the business of incubating new brands for other companies and creating and owning our own brands. The name of the company will be Illumination Brands and we will focus on helping others get their brands to market, regardless of where they are at in the process. Our consulting team has over 100 years of combined experience coupled with a distribution network that we own, a combination that enables us to achieve market penetration and brand recognition with less cost and time for the process than a national brand launch. The company currently works with over 90 vendors and is the go to in the Colorado market for new brands. As one of the largest direct store distribution companies, it has been instrumental in creating successful market penetration for brands like Monster, Rockstar, Nantucket Nectar, Xing Tea, C4, Celsius, Smart Water and more. Known as the go-to for new brands and brand creations, our team evaluates over 30 new brands per month.
Target Market(s)
Shareholders and companies that own or need help creating a food or beverage product / brand
Industry/Entity Type
Beverage and Snack Distribution and Brand Portfolio
Logo Text
Illumination Brands
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Arial, Helvetica
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Crisp, Bright, Easy to identify and uplifting
Nice to have
- Logo design with the name, want it to look smart and "full of ideas", professionally prepared with a feeling of creativity and longevity as a public company. Maybe add an abstract of a lightbulb, or a lighthouse, or a desk lamp like Luxo Jr. in Pixar, anything that would represent a great idea, or shining a light on a new Brand.
Should not have
- busy, dark, undefined