New logo for LONDON PIZZA FESTIVAL

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This customer received 136 logo designs from 87 designers. They chose this logo design from NancyTan as the winning design.
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Logo Design Brief
This is an annual event, bringing together 1000 pizza-loving Londoners to eat great pizza for six participating pizza makers. Everyone gets a slice of pizza from each of 6 serious, independent pizza craftsman. There is beer and wine, too, and a DJ playing soul and rock. The best thing is to view the video highlights of past festivals to get a taste of what the event is like: https://youtube.com/playlist?list=PLFBr6YjktnzdzSvfg_sNarGeTzCWxHHQ0
Target Market(s)
Londoners who love food, love going out, aged 20 to 35
Industry/Entity Type
Food and drink
Logo Text
London Pizza Festival
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- illustrated playful font might be good, too
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Probably some pizza-related graphics, shaping or iconography
Should not have
- We've seen quite a few designs with depictions of Big Ben or the London Eye, cleverly reimagined as a pizza, and they aren't really right for us.