• €110

• 98 designs

• 51 designers

Logo Design Brief

CALL FOR TENDERS

Objectives: Creation of the logo and the graphic charter / Visual identity
Presentation of the activity:
Capsway, the digital capsule is a consulting firm supporting clients in their digital transformation challenges.

Capsway operates in the following areas:
Web and mobile development, data development, Cloud devops.
UX/UI, Product designer, Product PO

Elements for the logo and visual identity:
The logo and the graphic charter will then be used for communication on different working media:
Website, social networks, commercial presentations

The logo must be provided with a complete graphic charter.

The logo should reflect:
- Modernity and digital!
- The idea of a “booster” company (Attention, the capsule must not suggest that Capsway intervenes in the medical world)
- Ability to develop the Human (Women and Men individually and collectively).

Originality: The logo must be original to stand out from other high-tech consulting firms

Adaptability: The logo must be easy to adapt to different formats and media to be used effectively.

For colors, you are free to suggest, we are not fixed. We thought of a white background and a black font with dynamic color accents
For the typography we don't have a preference but we want it to be modern and professional overall.
In summary, the logo and visual identity must be simple, modern, adaptable, in line with the nod to vitamins/booster and reflect CAPSWAY's values to be effective: integrity, passion, responsibility social, excellence and collaboration.

Target markets:
Professionals: CAC 40, SBF 120, Middl market.

Target Market(s)

CUSTOMER CAC 40

Logo Text

CAPSWAY

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• I started to design 2 logos that I would like but it's not finished yet. You will find them enclosed. Would it be possible to start from it? For example: - Putting colors (White or black background with punchy colors and conversely punchy background with letters in white or black color? - Doing a test by putting the small drawing above or below the logo.(It's next to the photo already).

Should not have

• no blue and green color

Files