• US$250

• 78 designs

• 44 designers

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Logo Design Brief

Our brand is looking to evolve our business logo into a more modern design. DynoCams was established in 1986 and specializes in camshaft innovation. The camshafts we offer to the general public are for small racing engines (not automotive). Please do not submit designs of large, automotive camshafts as they are not the same (see picture provided). If you refer to the attached timeline of DynoCams' past logos, you will see that our original logo contained a dino on wheels. Later, the logo's icon was changed to what we refer to as "the x". This design was intended to be a D and C that merged in the center, NOT an X. Please do not provide X's in your design, as we would like for our icon to more clearly show the merging DC, if that's the design route you take. We are also open to a modernized dino that still resembles or silhouettes the original dino. We are also open to other creative concepts. The text in our logo (DynoCams) has remained relatively unchanged since 1986. This was drawn up by one of our employees and has only been subtly altered over time. We would like to keep the text exact to what it is now. I have attached this file to be used by creators. We want an icon design that can stand alone on marketing items or be accompanied by our logo text. Powerful yet simple. Our brand's demographic is blue collar racers and engine builders who are predominantly male, outdoorsy, and rugged. We would like a logo that resonates with this audience. Therefore, the logo would not be excessively formal like that of a bank. Words to influence your creativity are: Power, torque, racing, quality, performance, and consistency. DynoCams is the leader racing camshaft innovation and this has been proven time and time again.
Design notes:
Green is seen as an unlucky color in racing. You may want to steer clear of this color in your design.
We have always used red, black, and white in our logo designs, but could possibly be open to other colors.

Target Market(s)

Racers/Engine Builders, Predominantly Male, Rugged, Hardworking

Industry/Entity Type

Racing, engine building, small engine sports

Logo Text

DynoCams

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Use the .ai file attached to use or slightly modify.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon that represents our business model. We want our text logo to remain the SAME. It is provided to be matched with a new icon.

Should not have

• Please do not submit artwork that is not ORIGINAL.

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Files

Download all files - 1.4 MB