• US$110

• 12 designs

• 4 designers

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Logo Design Brief

I need to have a logo created for a small financial software app. I know the general look I am aiming for and have provided visual example, however I do not want to copy someone else's logo so I would like to have a unique one created that is inspired by the example. This could be changing the colors or changing the lines slightly, or it could be entirely different.

The name of the app is called Carto Financial, which is a short word related to mapping (cartography). The visual example provided has an element of a pin drop point (eg. knowing where you are on a map), and an element of a mountain (eg. the terrain that sometimes requires a map to navigate). The software helps manage certain financial functions and is named after the idea of a map being the resource someone uses to find their way or keep track of a course or direction.

I would like the style to be similar, but tweaked enough that I can call it my own. The logo needs to have the ability to have a colored version (for white backgrounds) or solid white version (for use on dark backgrounds), and it needs to be able to stand alone with no words or to be paired with the words "Carto" or "Carto Financial". Text needs to be contemporary, clean, and simple...some sort of Sans Serif style. Probably all Caps. Perhaps with a focus on the word Carto, and the word financial being secondary or even omitted altogether. For colors, I like blues, greens, grays. More earthy or rich than bright and loud (ex. indigo blue instead of bright royal blue)

Target Market(s)

Business owners, high net worth individuals

Industry/Entity Type

financial software

Logo Text

CARTO

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• horizontal orientation

Should not have

• red, vertical orientation

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Files