• US$150

• 84 designs

• 54 designers

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Logo Design Brief

We provide training services and training materials for the North American Railroad Industry. Target audience includes training departments and trainers at mostly freight railroads and a little to passenger railroads, repair shops, manufacturers serving our industry, and other industry that use railroads and need some types of railroad related training or information. We are moving from an analog product base toward offering more digital products. We want a logo that will help us transform into the digital era.
Individuals within these organizations could include HR personnel, supervisors at all levels that work with people performing maintenance on freight cars, locomotives, track, signaling and other work.
We've been in the railroad industry for over 100 years.
We are looking for a feel that is slightly on the masculine side, abstract, modern, stable.
Please see the attached creative brief for more information. You do not need to follow the last page of examples literally. Mainly, we're looking for a combination logo with the text 'reb' and a symbol on the side. The symbol on top would be fine, but our preference is to the side.
We are not locked into a specific colors.
We think we would rather see a lowercase 'reb' as opposed to uppercase.
I selected sans serif font below because we think it would generally look better, but a serif font might be OK to - depends on the font.
We are currently working on a new website to roll out along with the new logo.

Target Market(s)

Training departments at railroads, supervisors that make training decisions. Occasionally, HR depts get involved.

Industry/Entity Type

North American Railroad Industry

Logo Text

"reb"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• symbol - even if abstract, it needs to reflect equipment used in the North American market - European rail equipment, for example, is different.

Nice to have

• abstract symbol with something railroad related

Should not have

• Nothing old fashioned - no steam engines or components

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