Design identity for the ‘Insights Lab’, the food trends arm of Egg Soldiers.
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This customer received 55 logo designs from 40 designers. They chose this logo design from mukbang as the winning design.
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Brief
To create a design identity for the ‘Insights Lab’, the trends arm of Egg Soldiers.
Insights Lab
An Egg Soldiers platform compromising a hub of articles and white papers on the latest trends to watch and a base from which to explore our bespoke trends work and service.
Audience
Food businesses who need inspiration, expert help, development and innovative ideas to drive their businesses forward.
Prospective clients landing on the webpage should be inspired to contact us for more bespoke projects.
Suite of work
1. Style guide with assets: font, colour palette, positioning guidelines etc.
2. Logo
Considerations
The Insights Lab identity should be in partnership with the Egg Soldiers brand but hold its own recognizable identity. The colour palette should work well with food imagery.
This is a subbrand of Egg Soldiers - this logo needs to stand out from the main brand and be a clear service we offer.
We have also attached our main logo here for reference.
Logo Text
Insights Lab