• €540

• 52 designs

• 17 designers

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Landing Page Design Brief

Vision:
Hello, we are a startup and would like to build a landing page and website in the mental health sector for a large corporation. In this site employees with emotional and psychological problems should quickly receive professional psychological support. This support takes the form of internal referrals from employees who are looking for help to qualified therapists, so that help can be provided quickly.
Furthermore, the employees get access to a tool where they can find out about topics in the mind health area and can also get help via webinars and podcasts. The employee should thus be able to take the hurdle to seek help and support in good time.
Therapists for whom the focus is on the urgency of providing quick help and support will work here in cooperation with the respective corporations.

Keywords:
• Help/Support
• overcome inhibitions
• Competent help
• Uncomplicated help
• Permanent access
• protected space
• Recognizing and naming emotional problems and actively tackling them
• get help
• mindfulness
• everyday helper
• Informative
• Anonymous
• compassion
• tolerance
• respect
• Appreciation
• empathy
• mindfulness
• protected space
• To be needed
• Like a lighthouse signal

What we need:

Landingpage
We need a landing page aimed at getting employees to contact psychological help. The call to action is to get in contact via a contact form.

Landing page content
There are several text modules:
• A heading/greeting
• A body of text at the beginning that explains the purpose of the page
• A bulleted text area describing the pain points and the solutions to them

Video:
The heart of the content will be a video explaining the need and inviting them to get in touch.

contact form:
It should be kept simple: first name, last name and email address

Legally required content:
General terms and conditions, data protection and imprint. These are only given as links in the footer.

In parallel, the Corporate Design should be adapted/extended:
Logo:
The font in the logo should be revised. The wings in the background remain.
Please adapt the logo for different uses:
• on a black background
• with transparent background
• favorite icon (browser)
• In square format for social media

Colors:
• develop a color chart based on the colors of the logo.
• please determine 2-3 main colors and the matching variations. I.e. transparent variations or light colors.

Typography:
Determine a decorative font and/or typography for headings and a text font. There should be no more than 3 fonts.

Industry/Entity Type

to recruit therapists as employees

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• please not to playful design or typography - and max. 3 colors

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Files