Substandard Video Productions logo

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This customer received 6 logo designs from 3 designers. They chose this logo design from Jerwin Intac as the winning design.
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Logo Design Brief
Looking for a logo for a video production company. “Substanley” is my last name but I want to emphasize “substan” part of “substandard” will be a featured logo before video content. Think construction, video production, food videos on YouTube, Amateur video production company. Want it to feel like amateur but done well. “Lower your expectations” should be the tagline.
Target Market(s)
18-35
Industry/Entity Type
Video production, food videos
Logo Text
SUBSTANdard Video Productions: w/ tagline “lower your expectations”
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Think fonts similar to handwritten or display. Want to feel like a “Pixar” Logo. Could approach as a video game company logo also.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Want to emphasize “substan”
Nice to have
- Want to have the feel of amateur, not professional