Utility engineering team needs a logo celebrating significant changes
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This customer received 92 logo designs from 35 designers. They chose this logo design from Ansh Design as the winning design.
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Logo Design Brief
We would like a logo to go on polo shirts for our team of electrical engineers. Our group is responsible for planning the future of a Public Utility District transmission system, and they are also completely re-engineering how the team of the future will work. The team is System Planning & Protection (SPP), and the motto is Engineering Heritage. Our motto is intended to be a play on words taken one of two ways. For likely most of our coworkers, they might read it as celebrating the engineering heritage of the PUDs long history. For us, it seemed too pretentious to claim we were engineering our future heritage, so we shortened the motto and really want the logo to communicate what we are putting together for the future that one day will be looked upon as an excellent heritage of engineering. I've attached our colors if that helps in any way
Industry/Entity Type
Electric Power Utility
Logo Text
Engineering Heritage
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- See if you could use SPP in some central, geometric, iconic sense with logo underneath