logo and visual facade of a concept food of smash burger "BETR BRGR"
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This customer received 151 logo designs from 43 designers. They chose this logo design from BNdesigner as the winning design.
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Logo Design Brief
Not at all convinced by the proposals made for “PETARD smash BRGR”, in the end we chose the brand “BETR BRGR”.
We are going to offer a new, very fashionable burger concept: smash burgers, we will also have original and innovative burgers. We will offer fresh, homemade products at affordable prices for sale on site, to take away or for delivery.
The decoration of our restaurant will be industrial with a dominant red.
The idea of "BETR BRGR" is a diminutive of "better burger", the letters are compressed like the steak which is smash.
The big job will be to offer us a simple typography, corresponding to the spirit of our business.
We need a visual on the showcase in the attached photo, the letters will be tone on tone with the ocean blue color RAL 5020, placed at the top right of the facade. They will have a red backlight underneath. The first letter "B" and the last letter "R" will be larger than the other letters "ETR BRG" and will follow each other. I also put you a photo of a facade with a tone-on-tone white sign as an example of what we like "facade DUMBO modele".
We will also need our logo, which will have to use "BETR BRGR" by assembling the letters with the same typography as the letters on the facade but in red color this time, in the spirit of the attached photo "logo" which will have to be reworked in order to offer us a real visual identity that will be on all our marketing.
Industry/Entity Type
home made smash burger and fusion burger
Logo Text
BETR BRGR
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- compliance with RAL 5020 ocean blue colors for the facade and red for the logo
Nice to have
- keep food universe, meat restaurant
Should not have
- burger designs